SplitBase

A bold website for a data-driven DTC studio

SplitBase helps lifestyle brands grow smarter by combining data, experimentation, and landing page design. They needed a bold website that reflected their authority in the DTC space and simplified how brands understand conversion. This redesign focused on creating a streamlined experience — from the first scroll to the final CTA — making it easier for potential clients to explore the services, understand the results, and take action.

Industry

Ecommerce / Conversion Optimization

Scope of work

/ Web design / Branding

Designing with Data in Mind

The goal was to match SplitBase's analytical mindset with a clean, conversion-focused design system. We rebuilt the architecture to prioritize clarity — structuring core service pages around clear outcomes and metrics that matter to decision-makers.

Visual hierarchy, UX flow, and storytelling were optimized to guide users toward key CTAs like "Get a Proposal" or "See Case Studies," while building trust through brand logos, results, and testimonials.

Built for Trust

We paired data-backed storytelling with a confident, minimal design language. Testimonials were given space to shine, and repeatable page structures made the site scalable for SplitBase's team.

A small but mighty "Resources" section turned the site into a hub for value-added tools like their Optimization ROI Calculator and DTC Swipe File — giving prospective clients a reason to stick around and come back.

Next projects.

All projects

SplitBase

Next projects.

Waymo

Google Store: Black Friday