Google Store: Black Friday

Localized Motion Icons for Global Email Campaigns

This project focused on enhancing the main email hero section with custom motion design icons — tailored to resonate across multiple markets. Targeting six distinct audience segments, the animations were created to feel playful, lightweight, and brand-aligned, while reinforcing key messaging visually. The goal was to increase user engagement by transforming static iconography into motion-enhanced entry points, optimized for email performance across devices and regions.

Industry

Consumer Tech

Scope of work

/ Motion Design / Visual Design

Designing for Engagement and Performance

Each icon was designed and animated to match the overall look and feel of the email's hero section, with a focus on clarity, timing, and delight. Animations were kept smooth and minimal — ensuring they caught the eye without distracting from the call-to-action. All GIFs were manually compressed to maintain visual quality while achieving fast load times across platforms.

Motion served as a lightweight layer of interactivity — reinforcing message hierarchy and visual flow.

Built to Scale Across Cultures

The icons were then adapted for four core markets: the US, UK, Australia, and Japan. Visual adjustments were made to align with regional preferences — considering color tone, symbolism, and rhythm — while ensuring consistency with brand guidelines. This localization approach allowed each audience to feel spoken to in a familiar, intuitive way.

Designs were globally consistent, yet culturally sensitive — striking the right balance between brand cohesion and regional nuance.

Next projects.

All projects

Google Store: Black Friday

Next projects.

Pixel Upgrader

Vori Health Website