Tania Adamenko

Pixel Upgrader

Encouraging Pixel Owners to Upgrade

The Pixel Upgrader campaign was built to guide existing Pixel users toward upgrading to the latest Pixel 8 and Pixel 8 Pro. With user experience at the core, the three-part email sequence was designed to move recipients from awareness to action — using clear hierarchy, modular layouts, and motion-enhanced storytelling.

Industry

Consumer Technology

Scope of work

/ Email design / Visual Design / UI/UX Design

Pixel Upgrader hero
Pixel Upgrader motion

Designing for Clarity, Action & Flow

Each email in the sequence was designed with user intent in mind — presenting information in digestible blocks that worked across screen sizes. Layouts emphasized visual hierarchy: offer first, benefits second, action last. Motion was used not as decoration, but as a storytelling tool — drawing attention to Pixel's camera features, AI tools, and improved performance.

Modular, responsive layouts helped maintain clarity across devices and email clients.

Pixel Upgrader email 1
Pixel Upgrader email 2
Pixel Upgrader email 3
Pixel Upgrader email 4

Motion that Supports

Animated assets were sourced from client video clips, then trimmed, looped, and compressed for performance. Each GIF was crafted to spotlight a specific feature — without overwhelming the content or breaking flow. By limiting file weight and prioritizing speed, the campaign ensured accessibility and consistency in every inbox.

All motion was optimized to load fast, maintain visual fidelity, and work across email platforms.

Next projects.

All projects
Vori Health Website

Vori Health Website

Portfolio Website

Portfolio Website