Canada Goose

Live In The Open — an editorial e-commerce experience

Canada Goose's Live In The Open campaign, photographed by Annie Leibovitz, was a celebration of bold, brave women — and a call to embrace life with purpose. Working with the team at FORWARD LABS, I was responsible for transforming this storytelling into a rich editorial experience on the Canada Goose blog. The layout needed to feel cinematic and emotional, while still supporting e-commerce goals and driving product discovery.

Industry

Fashion / Editorial / E-Commerce

Scope of work

/ Web design

Challenge

Create a content-forward blog experience that elevated campaign visuals while reinforcing the Canada Goose brand. The layout had to strike a balance between immersive storytelling and usability — showcasing women's stories and quotes, while encouraging users to explore the collection.

We needed to seamlessly integrate photos, videos, and personal highlights while maintaining brand elegance and a frictionless path to shop.

Solution

I developed a modular layout system that combined strong typographic hierarchy with layered visuals, creating depth and emotional rhythm. Each section guided the user from campaign message to product discovery, blending content and commerce with ease.

The final design included dynamic hero sections, integrated video, testimonials, and bold CTAs — delivering a storytelling experience that was as shoppable as it was inspiring.

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