Tania Adamenko

Google Thermostat: Earth Day

Celebrating Earth Day with Google Nest

This project was part of a larger visual campaign honoring Earth Day and encouraging energy-conscious living through the Google Nest Thermostat. The ask was to create a bold, eye-catching graphic for use in email and digital placements — something that would feel seasonal, brand-aligned, and rooted in environmental values.

Industry

Consumer Tech

Scope of work

/ Email design / Motion Design / UI/UX Design

Earth Day hero illustration
Earth Day secondary illustration

Soft Visuals with a Clear Message

The illustration centered around simplicity, warmth, and calm energy. Clean shapes, soft gradients, and a nature-inspired palette helped express the idea of effortless energy savings at home.

The thermostat was reduced to its most iconic form, allowing the overall composition to breathe and evoke a sense of comfort and ease.

Google Thermostat Earth Day — 1
Google Thermostat Earth Day — 2
Google Thermostat Earth Day — 3

Designed for Awareness and Impact

The final graphic supported the broader campaign strategy — raising awareness of sustainability without relying on heavy data or dense messaging. Instead, it delivered a fresh, minimal, and approachable visual that stayed true to the Nest brand while gently reinforcing care for both the planet and the user.

This project involved close collaboration with the Google team to ensure brand alignment and visual clarity.

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