Tania Adamenko

Splash Screen Animation

Bringing a New Product to Life Through Motion

The Daily Maps team reached out with a simple ask: create a splash screen animation that would give their product a polished, professional introduction. They provided a logo and a few product screens, and from there, the work expanded into a deeper visual exploration. The goal was to craft an expressive, lightweight animation that could set the tone for the app and reflect the brand's playful, map-inspired identity.

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Scope of work

/ Visual Design / Motion Design

From Logo to Launch Sequence

The process began with a storyboard — mapping out how the animation could evolve from logo recognition into a narrative opening gesture. Multiple visual directions were explored to test tone, pacing, and texture. Some leaned more minimal and flat; others played with depth, layering, and dynamic transitions. These early frames helped define the visual rhythm of the brand and laid the groundwork for broader motion usage beyond the splash.

The final splash animation was crafted in After Effects, designed to be fast, seamless, and easy to integrate into any launch flow.

Daily Maps — motion frames 1
Daily Maps — motion frames 2

Final thoughts

Each motion concept was carefully tested to maintain visual integrity across screen sizes and loading environments.

The result: a fast, expressive, and brand-consistent animation system rooted in clear storytelling and strong visual hierarchy.

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